05 · Gyms & studios · Gyms, boutique studios, PTs, martial arts
Trials that turn into members.
More trials that turn into members.
People join a gym for the coaches, the classes and the feeling of the place. We film exactly that, run trial offers to people nearby, and follow up every trial until it becomes a membership.
Kodachi Starter from $329 a week · All prices in NZD, excluding GST

What we make for you
Built for gyms & studios.
- 01
Class and coach reels
The energy of your classes and the people who run them, filmed cinematically.
In every retainer
- 02
Trial-offer ads
Ads to people nearby with a trial offer that books straight in.
In every retainer
- 03
Missed-call text-back and trial follow-up
Every enquiry gets a reply, and every trial gets followed up until they decide.
In every retainer
- 04
Member stories
Real members, real progress, told well: the proof new members look for.
In every retainer
- 05
Google profile and reviews
Show up when people search for a gym or class nearby.
In every retainer
- 06
KurōAI
Run the business from your phone, between classes. KurōAI is the assistant we built to run Ichiban, set up for you: message it, or wake it by voice with a name you choose, and it handles the admin, tells you when each job is done and checks with you before anything important.
Tachi and up
- 07
Automation workflows
The busywork, automated: every new lead into your CRM, booking confirmations and reminders, a review request after every job and a daily summary on your phone, connected to the tools you already use.
Tachi and up
- 08
AI agent employees
A team of AI agents inside KurōAI, each with its own job: one follows up every free trial, one books intro sessions and one wins back lapsed members. They work around the clock, always say they're AI and check with you before anything important. We build them and look after them.
Ōdachi, or one-off in Express
Why it pays
Why it pays in gyms & studios.
Memberships fit a monthly retainer
One new member pays for months; eight pay for the year.
What it's worth
8 new members at $30 a week is about $12,500 a year: an example, yours is set from your own numbers.
No trial goes cold
Every enquiry gets a reply and every trial gets followed up until they decide.
Members you can count
We count new paying members who came through our ads, links and number.
And for every client
A 90-day target, reported monthly
Every plan starts with a goal we set together at kickoff. Every result is reported.
One plan, not four bills
Content, ads, lead capture and reporting in one weekly price, billed monthly.
You own everything
Your ad accounts, tracking, data and creative belong to you, always.
Cinematic by default
Every reel is lit, shot and cut like a film. It's why people stop scrolling.
Your 90-day starter
Prove it first. Then choose your sword.
Kodachi Starter
$329 / week
Billed $1,426 / month
For up to 90 days, with everything Kodachi includes. Hit the goal and you choose your blade, from $399 a week.
All prices in NZD, excluding GST.
Apply for your starterEvery month
- 4 reels and 4 photos from a 2-hour shoot
- Meta ads, spend up to $1,500
- Instant lead texts and missed-call text-back
- A Google profile tune-up
- 2 platforms, with a weekly check-in
- A monthly results report
- Goal
- 8 new paying members in 90 days.
- What counts
- Only results tracked through Ichiban's ads, forms and numbers count.
- Ad spend
- At least $800 a month, paid straight to the platforms.
- What it’s worth
- 8 new members at $30 a week is about $12,500 a year. An example: yours is set from your own numbers at kickoff.
How it works
Four steps. One goal.
- 01
Apply
A consultation from this page. We audit your business first and talk price after.
- 02
Kickoff
We set the goal from your own numbers. Our form, call number and outcomes sheet go live.
- 03
Up to 90 days
The full service for your industry, at the starter price.
- 04
Goal hit
Choose your blade from the next month, locked in forever.
- Goal hit
- Choose Kodachi ($399), Tachi ($790) or Ōdachi ($1,390) a week from the next month, locked in forever.
- Not hit at day 90
- You stay at the starter price, in place of “month 4 free”. By month 6, either side can walk away or reset the plan and the goal together.
Then choose your blade
Goal hit? Choose your blade.
Kodachi
White Blade · Get found
$399 / week
Billed $1,729 / month
- 4 reels · 4 photos a month
- Meta ads · instant lead texts
Tachi
Red Blade · Grow
$790 / week
Billed $3,423 / month
- 6 reels · 4 photos a month
- AI Receptionist · 2 channels
Ōdachi
Black Blade · Lead the market
$1,390 / week
Billed $6,023 / month
- 10 reels · 8 photos a month
- SEO + AI search · 3 channels
All prices in NZD, excluding GST. Weekly prices, billed monthly.
Compare the bladesOur work
Shot for gyms & studios.
Fitness Gym reel
Supplements Product reel
Apply
Apply for a consultation.
We audit your business first and talk price after.
- 1Consultation and audit
- 2Goal set together at kickoff
- 3Tracking live in week 1
- 4Starter price until the goal is hit